TechEmpower Careers
Project Details​
- Creative Direction
- Discovery & Strategy
- Logo
- Visual Identity
- Brand Guidelines
- Business Cards
- Letterhead
TechEmpower Careers is a veteran-owned resume writing service. These tech experts craft customized, high-quality resumes for individuals seeking jobs in the tech industry. With their military background, TechEmpower Careers is also positioned to help vets navigate the unique challenges of transitioning to the civilian workforce.
Our goals with this rebranding project were to design a logo and visual identity that 1) is more fitting for the tech industry, 2) positions TEC as a guide, 3) highlights their veteran background, and 4) is more legible across print and web.
Design direction
The symbol effectively ties in both tech and veteran elements: the compass arrow illustrates navigation, the lines represent pathways and connection, and the hexagon holding shape is commonly associated with software design.
