Greater Brazos Partnership
Project Details
- Logo
- Visual Identity
The Greater Brazos Partnership (formerly the Brazos Valley Economic Development Corporation) seeks economic growth that positively impacts the lives of all who live and work in Brazos County.
We partnered with Drift (a College Station marketing agency) to design the new logo suite and visual identity.
Inspired by the Brazos River, the fluid ‘B’ design widens to reflect the growth and momentum of the region. We wanted something fresh, modern, and globally appealing while staying true to the heart of the Brazos Valley.
Design direction
The new color palette is inspired by the environment of the Brazos Valley; the river, green fields, and Texas wildflowers.
