Midway to the Future
Project Details
- Logo
- Visual Identity
Midway to the Future was created to highlight innovation in smaller metro areas. Their curated events aim to bring together investors, business owners, academia, and professional service providers. The first conference of this kind, The Midway Summit, took place in April 2024 and focused on developments in AI, Cyber, Aerospace and Defense, and Renewable Energy in the Brazos Valley.
We partnered with Drift (a College Station marketing agency) to design the logo suite and visual identity.
Design Direction
A retro-futuristic brand that ties into Texas A&M’s spirit through its color palette.
